• Food and Pharmaceutical Industry: Plant-based ingredients for food and pharmaceutical agents

• Multiple U.S. tradeshows per year

• Varying exhibit spaces: 10’x10‘, 20’x20’, and 30’x40’

• Multiple divisions and varying messages require flexibility to change exhibit graphics and features

Challenge: Roquette is experiencing growth, new acquisitions, new products and as a result, high-speed change. This growth has meant shifts in branding and messaging, along with internal staffing roles, leaving a gap where no single employee was dedicated to the U.S. trade show exhibit program. Understanding how important exhibiting at major industry trade shows would be to bringing their go-to-market plan to life, they found their trusted partner in Iron Peacock Events.

Solution: To provide the flexibility that Roquette needs, we initiated modular rental exhibits that are easily changeable with unique graphics and exhibit features for each show, while eliminating the expensive investment in owned exhibits. The company’s costs to exhibit have gone down, while the ability to customize each show’s message to their audience was improved.

Result: For 5 years, our team has provided exhibit management services, bringing stability and consistence within Roquette’s trade show program.