Corporate Event Strategy Focused on Relationships and Results
With IPE, expect highly-executed business events that are mindful of your budgets and ROI, yet skillfully designed and planned to engage the senses, inspire the mind, and motivate participants to act.
Whether your business is looking to increase revenue, build engagement or highlight products at a trade show, our corporate event strategy is designed to provide you with measurable results that deliver on established event and company goals. Understanding your business goals and playing to your company’s strengths allows us to design an event strategy that sets you apart from your business competitors.
Event planners and corporate marketing teams benefit from having our team help get the “to-do” list done. Yet, beyond that, we take a big-picture look at everything, from budget and business goals to your return on investment, and develop a strategic event marketing plan. We establish your goals and then design events that hit all the right high notes.
Strategic Business Event Design by Iron Peacock Events
Phase 1: Strategy
• Align event goals and company goals.
• Determine event performance measurements.
Our first step is to identify your business event goals to develop the true north which guides every step in the strategic business event design process. Like a destination on a map, we use this established focal point to keep all decisions along the journey aligned and moving forward toward a successful outcome. We also work with you to develop clear performance goals that are used to measure the effectiveness of the event and your overall return on investment.
Phase 2: Event Design
• Establish the event logistics to deliver an effective, yet captivating, environment.
• Formulate an Event Participant Engagement Plan to ensure delivery of personalized content.
• Create participant groups based on their needs and behaviors.
Next, IPE builds your corporate event blueprint - ensuring the event logistics are thoroughly planned and matched up with your goals. Then we add all the fun embellishments that elevates your business event to the next level. IPE’s design incorporates unique event elements that align with your business goals and communicates your company personality to attendees.
Phase 3: Project Management
• Incorporate tools and technology for solid event planning and financial management.
• Coordinate consistent team calls, timelines, and budget status reviews.
The iron in Iron Peacock is our project management. Our strengths in this area have garnered client praise time and time again, as we handle many of the pain points of event management. From vendor management, facility coordination, attendee registration, logistical adjustments, and budgeting constraints, we effectively and effortlessly drive your corporate event forward all the while ensuring you are communicated with and always up-to-date. While other corporate event planners struggle with the ever-changing and fluctuating circumstances that may occur during an event, these changes don’t ruffle our feathers and we gladly accept them as part of managing the job.
Phase 4: On-Site Event Execution
• Deliver unexpected environments that contribute to the event excitement.
• Integrate interactions, networking, immediate feedback, and on-the-fly sessions.
Execution at your event is where we truly shine. IPE serves as your foot soldiers during the event to ensure all details are flawlessly commanded. We are also experts in monitoring the event to find opportunities to further drive interactions between you and your attendees. We guarantee to deliver special touches throughout your corporate event that ensure your company sparkles and leaves a lasting impression.
Phase 5: Post Event Evaluation
• Measure event effectiveness by conducting surveys.
Finally, our team performs the follow-up communication with your attendees to gauge the event’s performance. Through the use of surveys and other tools, we create a snapshot of your audience and their attitudes towards your business event. We use the findings to point out areas of success and areas for improvement. This is the vital information piece that completes the event cycle and communicates how the event is measured in terms of meeting your company’s initial goals as established in Phase 1.
