Business Roadshow Events — Taking Your Corporate Brand To The People
People want to feel connected to others right now.
The digital age is consuming almost all aspects of life, making face-to-face interaction transformative. When you’re searching for a way to display your solutions without a large crowd or want to connect with your teammates across the country, a business roadshow may be the solution.
Corporate roadshows are the perfect solution when bringing a group of participants to one location is not practical.
And did we mention they can be exquisitely branded?
What is the purpose of a business roadshow?
Business roadshows are a corporate event marketing tool for various purposes. You can announce new products and services, introduce new leadership, recognize outstanding teams, or give demonstrations showing how your company addresses the latest industry trends.
Sales Events or Deal Roadshow
Roadshows can meet various needs for sales teams — communicating with customers and prospects. These smaller, more focused events bring unique opportunities to build and cultivate relationships, from product demonstrations to follow-up visits with current clients.
Company-wide Events or Non-deal Roadshow
Roadshow tours help you and your executive team show local or regional staff how much you value their work. By leaving headquarters and visiting their home base, you can deepen your connection and set an example in thought leadership. Personal interactions make all the difference when you want to build bridges and strengthen teams.
The Challenge in Creating a Business Roadshow
The main challenge is to create direct value for your participants through education, inspiration, and industry insights.
Creating a single meeting and event on time, task, and budget with excellent results is challenging. Corporate roadshows multiply the tasks you juggle across the cities where they take place.
Roadshow content can be tricky because you want to unify the message and the experience across geographies. But each location has unique differences that you can capitalize on — when you have the right message customized with stellar delivery; the event will give you tangible results.
How Iron Peacock Events Event Planning Can Help You
Our strategic event design method begins by defining the “why” behind your events. Some of our questions will include the following:
What are your company’s goals, and how will the roadshow events complete those goals?
What problems can we solve for your attendees and you?
What will entice the attendees to come?
What do you want them to walk away saying, feeling, and doing?
How can we measure success for your company and your audience?
Working with Iron Peacock Events is simple! You communicate with one dedicated and experienced project manager, and they will replicate your business roadshow across all destinations and manage the suppliers and vendors for each location.
You’re left free to focus on serving your participants.
We are uniquely structured with a network of experienced corporate meeting professionals in every country's metropolitan area. That gives us local expertise on a national scale!
Iron Peacock Events clients trust us with over 300 roadshow events each year!
