Trade Show Exhibit Management to fit your Business Needs
Trade shows are one of the most valuable marketing programs available, yet they can be expensive and time-consuming for marketing teams. We help overwhelmed marketing teams with logistics and training to help them accomplish measurable results.
IPE offers a comprehensive trade show exhibit management program that ensures your trade show program remains on-track, is thoroughly planned for, and skillfully executed.
Iron Peacock Events specializes in exhibit management and boasts a team of event consulting professionals who have decades of trade show exhibit experience. Our expertise in navigating the trade show management business can translate into direct cost-savings for you. We provide the additional monetary value by ensuring the tight deadlines for logistics, ads, sponsorships (and more) are met, your booth is staffed by individuals with a deep understanding of the event objectives, and you have secured a customizable booth space that elevates your brand at the best value.
We offer a comprehensive suite of consulting services to fit your business’ trade show exhibit management needs, including:
-
• Build exhibit program budget, trade show timelines, team calls/status updates
• Exhibit logistics: booth space application, staff housing, badge registration, show service deadlines, electric, Internet rental, A/V, flooring, materials shipping, and exhibit property transportation
• Company and exhibit staff communications: trade show checklist, trade show summary, etc.
• External communications: manage exhibit house vendor and other suppliers
-
• Create a Strategic Program Plan: Align trade show goals with company goals and determine exhibit performance measurements
• Apply Strategic Event Design for defined goals and trade show audience needs
• Create an Audience Engagement Strategy: Pre-show communication, exhibit booth activities, and post-show follow-up
• Identify and purchase promotional items and gifts
-
• Cost Analysis: Comparison of renting vs purchasing trade show display
• Source exhibit booth
• Graphics and branding
• Best Practices: Tips for successfully enganging attendees, personalization recommendations, etc.
-
• Booth installation/dismantle
• Staff badge pickup
• Opening & closing of exhibit booth
• Daily cleaning of exhibit booth space
• Packing, shipping and transportation of all materials at closing of trade show
• Facilitate all sponsored functions including on-site at exhibit hall, off-site meetings/dinners, etc.
• Provide staffing for trade show exhibit booth
-
• Create and conduct staff training sessions
Our trade show booth training provides top-tier marketing and engagement strategies. Once trained with Iron Peacock Events, your staff can be placed at a smaller, average booth and outperform the most prominent booth on the trade show floor!
How can Iron Peacock Events Help Me Create a Trade Show Exhibit?
When you’re planning a trade show, you need to focus on the following:
An effective marketing strategy
Exhibit selection and preparation
Show services orders
Logistics management (travel, housing, shipping, deadlines)
Booth team training
On-site management
The ROI for your trade show
